Imagine a world without limits
After six years of cutting-edge research and development, streaming media specialists Rawflow Inc are about to launch a revolutionary new service that threatens to turn the television industry upside down.
Heralding a new age in online entertainment
The upcoming launch of SelfCast this weekend by Rawflow Inc is set to change the landscape of broadcasting. This innovative system allows virtually anyone to stream live broadcasts to a global audience of millions at an affordable cost, using nothing more than a broadband connection.
User-generated broadcasting
SelfCast's CEO and co-founder, Mikkel Dissing, affirms that this is the future of broadcasting, with user-generated content evolving to user-generated broadcasting. This shift will have a significant impact on every aspect of television production, transmission, marketing, and consumption.
How SelfCast works
Using SelfCast is simple — interested individuals can register on the website and download a free software package. The system is compatible with a range of cameras, from standard webcams to professional-grade video cameras. Users have the option to add video clips, music, or background images to their live broadcasts. Viewers can tune in using any web browser.
Unprecedented interactivity
One of the key features of SelfCast is the ability for broadcasters to communicate directly with their audience members in real-time. This opens up possibilities for TV shows to respond to viewer requests during live broadcasts, or for city councils to engage with voters by broadcasting council meetings and allowing them to present their views and reactions.
A step beyond YouTube
While video-sharing sites like YouTube have enjoyed immense popularity, SelfCast offers a different experience. Unlike YouTube, SelfCast provides high-quality, full-scale broadcast TV rather than pre-recorded videos of limited size, length, and quality. Broadcasters have already taken notice, with the Danish Broadcasting Corporation and a French TV company utilizing SelfCast for their projects.
The era of niche narrowcasting
In a world where multi-channel television is delivered through various platforms, it is the non-broadcasting sector that Rawflow believes SelfCast will revolutionize. With the rise in user-generated entertainment on platforms like YouTube, SelfCast plans to share advertising revenues with millions of amateur content creators. This new approach to broadcasting, referred to as "narrowcasting," caters to niche markets that are too small for traditional schedules but become feasible when the audience is global, and production costs are minimized.
Expanding possibilities
Rawflow's recent acquisition of Aggregator TV, a Dutch company with 50,000 monthly subscribers accessing specialist shows, further solidifies their commitment to the future of broadcasting. The SelfCast service will soon offer a paid subscription model to supplement revenue generation. Accompanied by the projected growth of private and corporate narrowcasting services, which are valued at over $1.6 billion, the next few years are poised for a surge in specialized programming via SelfCast and similar platforms.
Implications for the Hotel Industry
As the television industry undergoes a transformation with the advent of user-generated broadcasting, it also presents opportunities and implications for various sectors, including the hotel industry. Hotels have long been providers of in-room entertainment and are constantly seeking ways to enhance their offerings to meet the evolving expectations of guests.
With the rise of SelfCast and similar services, hotels can tap into a vast array of user-generated content and narrowcasted programs to provide guests with a more customized and immersive entertainment experience. By partnering with content creators or utilizing platforms such as SelfCast, hotels can curate and stream live broadcasts that cater to specific guest preferences, whether it's showcasing local events, concerts, or even interactive cooking classes.
This new era of broadcasting opens up possibilities for hotels to create a unique and engaging in-room entertainment system that goes beyond traditional television channels. Guests can have the opportunity to interact directly with the content creators, request personalized programming, or even participate in live virtual tours from the comfort of their hotel room.
For hotels looking to differentiate themselves and provide an exceptional guest experience, embracing user-generated broadcasting platforms like SelfCast can be a game-changer. By aligning with the latest trends in entertainment and leveraging the vast content library available through such platforms, hotels can elevate their offerings, attract a broader audience, and create memorable experiences for their guests.