New legislation, 'green collar workers' and a desire to save costs are driving businesses to change their ways
By Iain S Bruce, Technology Editor
There are no two ways about it: business is going green. It might be compelled to do so by legislation, consumer demand or even pressure from the workforce, but the fuse has been lit, and Europe’s corporations have no choice but to face up to a future where being environmentally friendly is a must. Already, British industry is witnessing the rise of the “green collar worker”.
According to research from Fujitsu Siemens Computers, 78% of British workers believe that they are more environmentally conscious than they were five years ago, and a growing number have begun to take their consciences into the workplace. More than a quarter of employees now lobby their employer to implement more environmentally friendly policies and, with legislation looming on the horizon, the pressure to establish planet-friendly operations is intensifying. “The time has come when no industry can afford to ignore environmental issues,” says Dr Joseph Reger, chief technology and strategy officer at Fujitsu Siemens Computers (FSC). “Whether they are motivated by staff lobbying, commercial pragmatism or simply their responsibilities as human beings, business leaders have to make the green agenda one of their top priorities. Over the next decade, this will be one of the greatest challenges we will have to face.”
Europe’s only expanding PC manufacturer, FSC recently completed a multi-million pound refit of its headquarters plant in Augsburg, Germany. Now nearing full capacity and delivering satisfactory economies of scale, the factory is currently churning out the company’s newly launched Amilo V2030, billed as the first “green” laptop. “We believe that we have a responsibility to protect the environment,” says Reger. “This view is shared by people across Europe, and I think that when consumers see that we are embracing the issue, they will respond well to us.”
New Heading: The Green Movement's Impact on the Hotel Industry
The push for sustainability and environmentally friendly practices is not exclusive to the technology sector; it is making waves across various industries, including hospitality. The hotel industry, in particular, has recognized the importance of going green for economic, legal, and moral reasons.
Legal Obligations and Industry Guidelines
Similar to the RoHS directive affecting electrical products, the hospitality sector faces regulations and guidelines that encourage environmentally friendly practices. Many countries and regions have implemented legislation to support sustainability initiatives in hotels. From waste management to energy efficiency, hotels are required to comply with standards that reduce their environmental impact.
Cost Savings and Efficiency
Beyond legal requirements, hotels are discovering the financial benefits of adopting green practices. By reducing energy consumption, implementing water-saving measures, and managing waste effectively, hotels can significantly cut operational costs. Energy-efficient lighting, smart thermostats, and water-saving fixtures not only contribute to a more sustainable environment but also lead to long-term savings for hotel owners. Additionally, by implementing green practices, hotels can attract environmentally conscious guests who prioritize sustainability in their choices.
Guest Expectations and Corporate Social Responsibility
The demand for eco-friendly accommodations is on the rise, with more travelers seeking sustainable options. Guests are increasingly concerned about the impact their stay has on the environment and expect hotels to provide eco-friendly amenities and services. By embracing green initiatives, hotels can enhance their reputation and appeal to this growing market segment.
Furthermore, adopting environmentally friendly practices aligns with the concept of corporate social responsibility (CSR). Hotels that prioritize sustainability contribute positively to their local communities, conserve natural resources, and reduce their carbon footprint. This commitment to CSR not only benefits the environment but also enhances the overall reputation of the hotel brand.
The call for businesses to go green is not limited to a specific industry. As the green movement gains momentum, companies across various sectors, including hotels, are recognizing the economic, legal, and moral imperatives of adopting sustainable practices. The transition to a greener future is not without its challenges, but by embracing environmentally friendly operations, businesses can create a positive impact on both their bottom line and the world around us.
Published on Scottish Sunday, 13 November 2005.